LOS ANGELES – Acclaimed music producer Tianci Lu is set to revolutionize the music industry with an innovative pet-inspired music production contest, scheduled for December 15, 2024, at the Pasadena Civic Auditorium. This unique competition challenges participants to create original melodies using the pitches of pet vocalizations, specifically cats and dogs, pushing the boundaries of creative sound design and production.
Lu, known for her work on hit TV dramas and commercials, as well as her contributions to mobile app soundtracks, brings her diverse experience to this groundbreaking event. “I’ve always been fascinated by the musicality in everyday sounds,” Lu explains. “This contest aims to bridge the gap between our beloved pets and the world of music production. It’s about finding harmony in unexpected places and transforming it through production techniques.”
The competition, unlike traditional arranging contests, requires contestants to develop pet-inspired melodies into full productions, utilizing a variety of instruments and production methods. It welcomes diverse musical styles, from pop and rock to jazz and orchestral arrangements, encouraging participants to explore the full spectrum of musical expression and production techniques.
Organized in partnership with Petgugu, a leading pet technology company known for its strong presence in overseas markets and its number one sales ranking in its category on Amazon U.S., this collaboration brings together the worlds of music production and pet care. “With over 60% of Americans owning pets, and the rise of social media influencers, we’re seeing a trend of music producers collaborating with pets to create unique content and gain exposure,” Lu notes. “This contest aims to elevate that trend into a serious artistic and production endeavor.”
Lu’s background as a graduate of the Shanghai Conservatory of Music and the California Institute of the Arts, as well as her subsequent success in the U.S. music industry uniquely positions her to lead this innovative contest. Her experience in creating music for various media has given her insight into the potential for unconventional sound sources in music production.
PetGugu will be sponsoring substantial prizes for the winners, adding a competitive edge to this creative challenge. The company’s involvement underscores the potential commercial applications of this innovative approach to music production.
As December approaches, music producers and pet lovers alike are eagerly anticipating the creative sounds that will emerge from this one-of-a-kind competition. Tianci Lu’s innovative approach continues to push the boundaries of music production, proving that inspiration can come from the most unexpected sources – even the bark of a dog or the meow of a cat.
